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customer preference towards ice-cream report

customer preference towards ice-cream


introduction to study

customer :

a customer (also known as a client, buyer, or purchaser) is the recipient of a good, service, product, or idea, obtained from a seller, vendor, or supplier for a monetary or other valuable consideration. customers are generally categorized into two types:
1. intermediate customer who is a dealer that purchases goods for re-sale.
2. ultimate customer who does not in turn re-sell the things bought but either passes them to the consumer or actually is the consumer.
a customer may or may not also be a consumer, but the two notions are distinct, even though the terms are commonly confused. a customer purchasesgoods; a consumer uses ultimate customer may be a consumer as well, but just as equally may have purchased items for someone else to consume. an intermediate customer is not a consumer at all.customer is the term shows that individual who actually makes a decision in selecting a certain product. person may or may not directly consume the product. but the person takes a decision of buying.
for example : if a housewife buys vegetables or anything for her household then she will be considered as customer where as the entire family is considered as consumer.there are two kinds of customers, one is internal and other is external. internal customers are those customers who work in the organization where as external customers are those customers who are groups, business people and individuals outside organization.

customer is king

the mantra that the
Data given

A study of customer satisfaction in hul products


The Ice-cream market in India has been one of the fastest growing sectors in India and contributing to the growth and development of dairy industry also. The ice-cream sector being one of the most important subset of Indian dairy Industry is growing at around 12-15% annually with the current market worth of approximately Rs 3000 Crores in 2013-14. Though the Indian ice cream industry has low per-capita consumption, only 13% of the world but still there can be a huge opportunity in this sector in India in attracting new regional and national entrants amidst the presence of major players like Amul, Kwality Walls, Mother Dairy, Vadilal, Cream Bell, Baskin-Robbins, etc. The objective of this study was to analyze the Product Awareness & Brand Image of Amul Ice creams at Siliguri region of North Bengal with respect to availability, acceptability and affordability with respect to the quality of performance of product, Competitor’s product, Cost analysis etc.

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